MLBB hits 1 million Peak Viewers as Esports World Cup gets up and running

The much-anticipated Esports World Cup 2024 began on July 3, with several events among the 21 games underway. while the MLBB Mid Season Cup 2024 started on June 28 with its Wildcard stage, the main event began a few days later, with the opening ceremony attracting almost 200K Peak Viewers thanks to personalities like Tyler1, xQc, and shroud.

Over the past three days, competitions in prominent games like Dota 2, MLBB, Call of Duty: Warzone, and League of Legends began. The action will continue until August 25, with the esports organization with the highest cumulative points across all titles being declared the winner of the Club Championship.

Most popular ongoing events in the Esports World Cup 2024

So far, MLBB and LoL have recorded the highest peak viewership numbers. The latter became the first game to surpass 1 million Peak Viewers at EWC 2024. These two titles are consistently among the top events annually by this metric.

Moreover, three tournaments have crossed the one million Hours Watched threshold, with the Riyadh Masters 2024 joining MLBB and LoL. For those unaware, this Dota 2 event has the highest prize pool at the Esports World Cup 2024, offering $5 million.

The overall prize pool for this cross-event spectacle is a massive $60 million, with $20 million allocated for the Club Championship. With many popular Western organizations entering games more popular in Asia, it will be interesting to see how the next eight weeks unfold and which club emerges as the best in the world.

Matchmaking platform Esportal partners with ad metrics tool Brand Metrics

Esports matchmaking platform Esportal has announced a partnership with Brand Metrics, a SaaS platform for digital advertising metrics.

The companies said the partnership would allow them to better measure the performance of advertising campaigns live on the Esportal platform, providing better value to advertisers and clients.

Esportal is an esports matchmaking platform offering Counter-Strike 2 (CS2) and Dota 2 matchmaking services. The platform previously partnered with Danish esports organization Astralis and has worked with well-known Counter-Strike veteran Emil ‘HeatoN’ Christensen.

Esportal offers clients the chance to create co-branded events through its platform and allows partners to present their products to fans of CS2 and Dota. Understanding the advertisement’s performanceis key for both Esportal and its partners.

The partnership with Brand Metrics focuses on advertising rather than competition. Esportal claims to be one of the first gaming platforms to offer brand lift measurement thanks to this partnership. Brand Lift is a metric that measures how much advertising affects the perception of a product or service.

Brand Metrics is a Swedish SaaS company that works with high-profile clients to calculate brand lift, including WeTransfer, The Guardian, and the New York Times. This is the company’s first partnership with an esports company.

Felix Kaukiainen, Head of Marketing and Operations at Esportal, said: “With Brand Metrics, we are pioneering a new era where advertisers can clearly see the value of their investments and the influence they have on our passionate audience who spend time playing with their friends and interacting in sponsored events, offering our partners unparalleled insights into their campaign performance.”