Streamer Alexander «Nix» Levin discussed why League of Legends is popular worldwide. He believes it’s due to Riot Games' effective marketing, which receives a lot of attention.
«I tried playing League of Legends twice. I deleted it right after the tutorial. For a phone, it’s an excellent game. But it is not good enough for PC.
Why is it so popular? Marketing. For instance, one shirt can cost 50,000 rubles, and another can cost 7,000 rubles. The difference is that one has good advertising and a story behind it. That’s it.
There are companies that assemble PCs. They include the latest hardware, which might cost around 200,000 rubles. But they can sell this PC to a streamer for a million rubles. I’ve seen this many times. I have friends who bought computers for 800,000 rubles. I saw the components and realized it all cost at most 190,000 rubles. They just added a couple of RGB lights; the rest is markup. That’s how it works everywhere—marketing is key», — Alexander «Nix» Levin.
Previously, Levin commented on the 7.36 patch changes for Dota 2. He criticized the developers for consistently simplifying the game.